Vision & Mission
Our Vision:
We are the number one provider of Consumer Knowledge for businesses in national and international markets around home and garden.
Our Mission:
The safeguarding and development of your market position on the basis of performance-oriented- and continuous consumer research of superior quality.
Our USP for your marketing success:
- Specializing in home and garden markets, we are your proficient contact for the design, implementation and, above all, the interpretation of the diverse market analyses of your industry.
- The continuous monitoring of your markets places us in a position to be able to point out your essential opportunities, trends and risks at an early stage.
- With our unique database with time series on markets, target groups and the performance of providers, we respond to your questions within a few working days.
- The constancy of households in GfK’s household panel offers an excellent foundation for consumer loyalty analyses and, above all, allows for individual surveys where it is often difficult to detect the target group (Heavy spenders, Premium shoppers, a competitor’s customer etc)
- Unique problem solving, for example market forecasting, advertising impact and target group segmentation help secure your long-term marketing decisions.
- GfK's presence in more than 90 countries is the basis upon which we are able to offer international data comparisons at a constant high-quality level.
Oliver Schmitz