Sectors of Industry
The key to transferring information into knowledge is our industry expertise.
Since 2007, we have combined all Home & Garden information in one competence area for you. Synchronised surveys allow for
comprehensive benchmarking. Our focus on the Home & Garden markets enable us to decide on the correct measures for the way forward.
GfK Living & RetailConsumer Knowledge around Home & Garden |
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| Building & Refurbishment | DIY & Gardening | Home & Furnishing | Electric appliances & Hometic |
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Construction / architecture Renovations Componants(windows, doors, fittings etc.) Building materi-als / construc-tion chemicals Flooring Heating equip-ment / air condi-tioners Energy (oil, gas, electricity, pho-tovoltaics, solar etc.) Handcraft etc. |
DIY store products (tools, Power-Tools) Products for gardening (garden equipment, garden tools etc.) Irrigation Lawnmower Chain saws Garden furniture Garden ponds Plants etc. |
Furniture (home, bedroom, upholstered and bathroom furni-ture) Kitchens Kitchen sinks Household products (stove and cookware, cutlery, bake-ware) Home furnishings / textiles Living accessoires Mattresses and slatted frames etc. |
White goods / MDA Electrical equipment / SDA Bathroom fittings Sanitary goods building equipment and appliances / Safety equipment Lighting sports equipment etc. |
Individual, customized market analysisat national and international basis |
Brief introduction of the competence of GfK Living:
Download the PDF file here>>
Contact: Oliver Schmitz
Division GfK Living & RetailOliver Schmitz
Division Manager
+49 (0)911 395 4198
Specialises in the following fields:
- Building & Refurbishment
- Trade & eCommerce
- Home & Furnishing
- DIY & Gardening
- Energy
Contact: Sabine Frühwald
Division GfK Living & RetailSabine Frühwald
Senior Consultant
+49 (0)911 395 4403
Specialises in the following fields:
- White goods (MDA)
- Small domestic appliances (SDA)
- Electric equipment for personal care
Contact: Michael Haas
Division GfK Living & RetailMichael Haas
Senior Consultant
+49 (0)911 395 4214
Specialises in the following fields:
- Small domestic appliances (SDA)
- Consumer electronics
- Sanitary goods