Your contacts at GfK Living

We are proud to present to you those who deal with the design, implementation and interpretation of your market research projects.

Oliver Schmitz

 

Oliver Schmitz Division GfK Living & Retail
Oliver Schmitz
Division Manager & International
Category Manager Living
oliver.schmitz(at)gfk.com

 

Specialises in the following fields:

Building & Refurbishment
Home & Furnishing
Trade & eCommerce
DIY & Gardening
Energy

Specialises in the following methods:

  • Individual adhoc Projects
  • Advertising Impact
  • Conjoint, segmentation and forecasting
     
Oliver Schmitz

Sabine Frühwald

 

Sabine Frühwald Division GfK Living & Retail
Sabine Frühwald
Senior Marketing Consultant
sabine.fruehwald(at)gfk.com

 

Specialises in the following fields:

White goods (MDA)
Electric equipment for personal care

Specialises in the following methods:

  • Usage & Attitude
  • Ownership analysis
     
Sabine Frühwald

Michael Haas

 
 

Michael Haas Division GfK Living & Retail
Michael Haas
Senior Marketing Consultant
michael.haas(at)gfk.com 

Specialises in the following fields:

Small domestic appliances (SDA)
Consumer electronics
Sanitary goods

Specialises in the following methods:

  • Usage & Attitude
  • Ownership analysis
     
Michael Haas

Christian Koch

 

Christian Koch Division GfK Living & Retail
Christian Koch
Senior Marketing Consultant
christian.koch(at)gfk.com

 

Specialises in the following fields:

Energy
House & Home textiles
 
 
 

Christian Koch
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Postal address

GfK Panel Services Germany
Division GfK Living
Nordwestring 101
90419 Nuremberg
+49 (0)911 395 4198
living(at)gfk.com

Address for visitors

GfK Panel Services Germany
Division GfK Living
Bamberger Straße 6
90425 Nuremberg

Location plan