GfK target group analysis
In order to communicate directly and efficiently to your current and future target groups, you must understand them.
The GfK Household Panel continually monitors the information-seeking and purchasing behaviour of 20,000 representative German households, allowing you to decisively answer the following questions:
- Which target groups are relevant to you now and in the future?
- What requirements do your relevant target groups have concerning performance, products and services?
- How does your relevant target group seek information and how can they be directly and efficiently addressed?
To answer these questions, we offer, amongst other options, the following solutions:
GfK Media Profiler
Planning media campaigns based on targeting groups’ socio-demographics is yesterday’s news. With the GfK Media Profiler, you can plan your media coverage based on concrete consumer groups (for example, DIY store shoppers) thus clearly maximising the efficiency of your advertising.
GfK Living Styles
There is not only one type of customer. Today, fewer and fewer customers can be categorised by socio-demographical data such as age, gender and income. With GfK Living Style (a lifestyle-based grouping), we analyse the target groups that your market can be broken down into, which customer groups are relevant for you, how big the potential of the target group is and how you can address and serve the relevant target groups.
GfK Target Selector
It is often very timely and costly and to detect specific target groups (for example, customers who purchase your products, customers of your competitors, households with purchasing intentions) for questioning. Through continual monitoring of information seeking and purchasing behaviour, we at GfK Target Selector are in the position to uncover relevant target groups for you at the push of a button and to survey them individually.
