Products
Through the permanent monitoring of trends and opportunities in the markets relevant to you, we support the development of the market and target group orientated products and services, helping you to avoid expensive flops and potential damage to your image.
In addition to discovering opportunities, trends and risks in the regular market reports, we offer you the following customised solutions:
GfK Sales Optimizer
Using a conjoint analysis, we measure and optimise your product or services’ chances of success of. In doing so, we use a very realistic price determining simulation (choice based conjoint), for example, the additional amount customers are willing to pay for a certain product attribute, measured in Euros, allowing you to find the ideal price for your specific target groups.
