The market

We continually monitor market volumes, market developments and market shares of the various Home & Garden markets.

We uncover relevant facts about the market and its development in a market report for you. It includes:

  • Market volume (size and value)
  • Market share of the significant brands
  • Importance and development of the price segments
  • Significance and development of the distribution channels
  • Market importance of individual product types and features
  • etc.

As well as this continual market monitoring from our GfK Household Panel, we also offer valuable insights through our tailored problem-solving techniques.
  
 

GfK ForeCast

In order to be able to quickly adjust to less calculable market conditions, you must know how your market will develop middle and long term.

Through tailored market forecasting (qualitative or quantitative) we create a foundation upon which you can plan your resources and capacities.

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