GfK Living - Market research on distribution and sales
Our monitoring of private household consumption enables a targeted analysis of the market importance and market shares across all distribution channels and the essential shopping venues. To secure your decisions, the following marketing data can be analysed:
- Market importance of individual distribution channels
- The importance of discounters in individual markets
- The internet’s impact on purchasing
- Market shares of the top shopping venues / key accounts
- Market development of individual distribution channels
- Price positioning / price segmentation of distribution channels
- Target groups of the respective distribution channels / Top-Traders
- The consumers motivation for choosing a shop / distribution channel
- Customer satisfaction with selected shops / distribution channels
- Information-seeking behaviour and purchasing behaviour within the different distribution channels
- etc.
As well as the monitoring of market developments, the GfK Households Panel offers a broad basis of special overviews that will help you to identify the important distribution channels and how to serve your customers efficiently.
- Buyer flow analysis
- Buyer overlap analyses
- Analysis of consumer loyalty (Gain and Loss)
- Category-Management analysis
- Analysis of potential
- After-Sales-Analyses
