Market trends & market forecasting
You profit from our experience with numerous market forecasts based on quantitative and qualitative forecasting models.
In times where nothing is more consistent than the change, instruments which can reliably predict the development of demands and trends now and in the future are becoming more important.
At GfK we offer you above all the following help towards decision-making:
GfK LivingTrend monitor
GfK Household Panel continually observes consumer behaviour of all product segments, and succeeds in understanding the consumer and their behaviour better and characterising it. (Consumer Insights).
The central trends and developments, and the ones most relevant to you are presented in a six-monthly report of 10 statements for the future. You can subscribe to the GfK Trend Monitor based off this report for €1,400 per year (excluding VAT).
GfK Living Future
Short-term market developments can often be reliably predicted from the future purchasing intentions for certain product groups.
The consumer or market experts are continually to surveyed on their planned purchases or their expectations for the following months.
Comparing the current values to those from previous years allows for realistic estimations of demands in the future to be made.
GfK Living Forecast
Longer-term market forecasting is most reliable when based on more quantitative objective forecast models. The models analyse the mathematical connection between the indicators (Factors that can influence the market development) and the market aspects you wish to focus on (for example the market volume).
To accomplish this, every market development which may seem important is collected - monthly if possible - into a databank.
A regressions analysis helps to identify the indicators which are actually relevant for the target and to predict the future market developments for the following months or quarters.
