• Market observation
• Special analyses
• Trends & Forecasts
• Individual surveys
• Individual consulting

Fact based consultancy - consulting based on market research

We base our consultancy and support on strategy-, new customer-, and brand workshops in order to help you secure and expand your market position

The best market research findings are only as good as the steps you can take from them.

We are happy to offer you help and support in the development and implementation of the aspects important to you. In order to help you individually and as efficiently as possible, we offer you the conceptual design, moderation and summarisation of individual techniques and strategy workshops.

Thus we gather from you your knowledge and ideas, accumulate the essential knowledge on the market, target groups and competitors, and develop individual measures with you which can be realized within responsible timelines.

 

Strategy workshops

In strategy workshops (lasting one or two days) we develop a definite market vision with you. In a constructive atmosphere, we systematically bundle your knowledge of environmental trends, your strengths and weaknesses and the success factors in marketing to create an informed basis of developing your individual strategy.
 

Activity workshops

In activity workshops (lasting half or a full day) we develop and adopt with you and your co-workers an expertise for the implementation of market research projects, resulting in securing and developing your market position. The idea is not to jump at any possible opportunity, but to identify and specify the "to-dos” relevant to your business.
  

Target group workshops 

In relation to Target group segmentation (e.g. the GfK LivingStyles) it is recommended from experience that understanding target groups in the form of a workshop will pay for itself in your business. Target groups relevant to your business will be introduced and characterised in detail. In order to help your product development and marketing departments fully understand the target groups,  we compile a complete target group orientated mood and image board with you, and develop concrete concepts and ideas for your chosen core target group.