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Opportunities and risks in the German garden market

Without a doubt, Germans love their gardens. "My garden is my pride” or "Seeing my garden bloom and grow means a lot to me” are just two of many statements which are associated with one’s own garden.

It is no small wonder that garden work is one of the top 15 favourite leisure activities in Germany and is considered by an overwhelming majority (89%) to be a place of wellbeing and relaxation.

The Gfk Living "Chart of the week" is available here>>
(English version available shortly!)

 

The kitchen Living room or place to cook?

In recent years, the German kitchen furniture industry has been reducing capacities. This has led to bankruptcies of mostly smaller business in the last three years.

Many well known companies have frozen their kitchen furniture producing divisions due to the negative atmosphere in the market. But which attitudes do consumers in this target group have towards the kitchen, and what does this mean for the industry.

The Gfk Living "Chart of the week" is available here>>
(English version available shortly!)

 

Expectations for home improvement retailers from consumers over 50 years old

If you want to win over 50 year old consumers of home improvement goods, you also have to know which of their unmet needs have yet to be satisfied.

It is important to know that out of all purchasing criteria, at least one quarter them are not rated "very satisfied” from their favourite home improvement retailer.

The Gfk Living "Chart of the week" is available here>>
(English version available shortly!)

 

The 2008 consumer wish list

Which house and home textiles are on consumers’ wish-lists in 2008?
Which opportunities and trends are the decision-makers of home textile businesses aware of?
The answers to this and many other questions are provided in the current heimtextilMonitor study (more than 200 pages) and the heimtextilProfiMonitor GfK 2008 (more than 80 pages)

Download the charts as a PDF File here>>
(English version available shortly!)

 

Information on GfK Garden Tracking

As decision-makers, you are faced with new challenges every day to safeguard the position of your business and ideally continual to develop it.
Finding the right way is not always easy, especially in the Garden market, which is highly contested. Practical knowledge about the market, relevant target groups , their requirements, and information seeking and buying behaviour is therefore indispensable.
GfK Garden Tracking answers your relevant questions for future marketing measures, the relevant target groups , and their information seeking- and buying -behaviour on a unique representative basis.

The GfK Living "Chart of the week" is available here>>
(English version available shortly!)